the LPj story
a new project for upcycling high fashion & design
For her new label LPJ, renowned designer Hedwig Bouley assembles valuable textile remnants and uses them to create sophisticated avant-garde designs with the highest aesthetic and production standards. Recycling is just one of Bouley’s aims; another is the development of an individual, unmistakable designer piece. The new LPJ project combines two worlds: high upcycling fashion and interior design.
It was brought to life in 2014 by Bouley, who has been working for major German names like René Lezard, Strenesse and Marc O’Polo for more than 30 years.
By creating her own label, the fashion expert is aiming to take a pioneering step into a new, more sustainable oriented textile industry. She wants to show that it is possible to take on responsibility and value resources while maintaining a high level of design. The abbreviation LPJ stands for the first names of her three children: Lisa, Paul and Joseph.
Whether silk, cashmere or linen, vast amounts of the finest yarns are disposed season after season. This luxurious waste are so-called swatches: fabric and pattern samples that all fashion houses receive from their fabric manufacturers. In Germany alone, 240,000 swatches end up in the bin each year. For LPJ, these remnants are the raw material for collections. Many well-known German fashion companies, for instance Marc O’Polo, Frauenschuh and Riani, are already supporting the work of LPJ and regularly supplying discarded swatches to Bouley’s design headquarters in Aschau at Chiemsee. For LPJ this fashion waste is the raw material for new design ideas.